Catherine Davidson talks to Carson Scott on Sky Business

18th September, 2012

Catherine Davidson talks with Carson Scott on Sky Business “On the Record” about the importance of overcoming generation-based stereotyping in the context of an aging workforce.

Catherine addresses the productivity gains in overcoming stereotypes, the need to understand brain similarities and differences across age groups, and introduces 10 neuro-principles for engaging all generations.

“This is a massive shift and change in breaking down the myths and misconceptions” says Carson Scott.

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